Research shows people typically read at least 10 Google business reviews before deciding. This is because, with online shopping becoming the norm, people invariably depend on customer feedback to determine whether a product is worth their money. If people leave a positive review, succeeding consumers will likely make more purchases. Irrespective of whether people leave a positive or negative review, taking time out to write about their experience on review sites helps build your credibility as a trustworthy Google business.
When you get more Google reviews, it acts as free advertising for the business, so always share the Google review link with customers. Google has confirmed that frequent positive reviews hold greater weight for local SEO rankings for Google My Business listings. While it’s essential for people to leave feedback on the Google reviews page about a business, what separates the best businesses from the rest are the positive reviews. So, when there are more reviews on the official website, it ensures there’s a higher chance of search engines finding your business and people engaging with the services. 88% of customers trust positive and negative reviews as much as personal recommendations about a product. Statistics show that when people write a review, it increases the trust between consumers and a brand. So, before we explain how to get more Google reviews, here are some points on why it’s essential. There is a reason Google encourages people to leave business reviews after using a product or availing of a service because it has value for the consumers and the business. Most business owners say search engine optimisation, social media engagement, customer satisfaction, etc., but hardly anyone mentions online reviews. If you own a local business, let us ask how you enhance your brand and value. Why Is It Important To Have More Google Reviews Take a look at this informative infographic that explains things: In this guide, we explain why Google reviews are essential for a local business and discuss simple tactics to get more reviews The more reviews you publish, the greater the chances of potential customers coming across the business for their searches. For that, people must leave a review about the service or product on the business website for others to see. It would be best to improve audience engagement so the brand value increases among local consumers. If your local business needs help attracting more customers despite repeatedly altering the SEO architecture, it’s time to take a different approach.
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